Carpet Trader: Website Build + SEO Case Study
Overview
Carpet Trader is a Bicester-based flooring company with a physical showroom. They had no online presence and relied solely on foot traffic and word of mouth. EVO built a custom website and launched a targeted local SEO campaign to drive nearby searchers directly into their store, not just clicks, but footfall.
The Problem
Without a website, Carpet Trader had zero visibility for people searching for carpets, vinyl, or flooring in Oxfordshire. Competitors were outranking them in every town and search result.
Key Issues:
- No website = no chance of ranking locally
- No Google Business Profile or map pack presence
- No content for SEO targeting carpet types or areas
- No tracking of calls or visits generated online
The Solution
EVO delivered a fast-loading, local-first website backed by a strong technical SEO foundation and optimised content strategy.
Actions Taken:
- Built a custom site with clear CTAs and a service breakdown by product type
- Created SEO pages for carpets, vinyl, LVT, and safety flooring
- Integrated Google Maps, tracking, and appointment/contact forms
- Claimed and optimised their Google Business Profile for local discovery
Problem
❌ No online visibility. ❌ No presence in Google Maps. ❌ Missed showroom traffic. ❌ No data on digital performance.
Solution
✔️ Designed SEO-optimised website targeting Oxfordshire search terms. ✔️ Built and optimised Google Business Profile. ✔️ Added CTAs, local landing pages, and directions on site. ✔️ Installed GSC, GA4, and click-to-call tracking.
The Result!
Within three months, the new website began generating consistent organic traffic, with hundreds of visitors each month. Carpet Trader now dominates local search for key flooring terms and regularly receives calls and showroom visits from search-based discovery.
Before:
- Website: None
- Impressions: 0
- Organic Clicks: 0
- Click-Through Rate CTR): N/A
- Leads: Walk-ins only
After (90 Days):
- Website: Fully built and SEO-optimised
- Impressions: 60,000+
- Organic Clicks: 1,200+
- Click-Through Rate CTR): 2.1%
- Leads: 20+ per month