Switch Up Style – Meta Ads Case Study

Overview

Switch Up Style is a fashion-forward hair and beauty brand offering premium wigs, ponytail extensions, and bundles. With a visually strong Shopify store and growing Instagram following, they were primed to scale — but needed Meta Ads to turn engagement into profitable sales. EVO stepped in to bridge the gap between social attention and conversion.

The Problem

Switch Up Style had brand momentum, but lacked structure in their paid media. Sales from Meta Ads were inconsistent, with creatives failing to drive purchases and no proper retargeting strategy in place.

Key Issues:

The Solution

EVO built a full-funnel Meta Ads strategy that combined strong creative execution with data-driven campaign structure.

Actions Taken:

Created 20+ ad creatives including UGC, testimonials, and product demos
Built a 3-stage funnel: Cold (Awareness), Warm (Engagement), Hot (Conversion)
Configured Meta Pixel for advanced events including Add to Cart and Checkout
Implemented Advantage+ Shopping campaigns and dynamic product ads
Conducted weekly A/B tests and paused underperformers early

Problem

❌ Weak creatives and poor ROAS. ❌No retargeting. ❌ Inconsistent conversions. ❌ Wasted ad spend.

Solution

✔️ Introduced branded UGC, testimonials, and bundles in ads. ✔️ Built structured funnel with custom audiences. ✔️ Dynamic product ads + event tracking on high-intent actions. ✔️ Weekly testing with real-time budget reallocation.

The Result!

The brand saw a major shift in performance — ads that reflected their personality and value finally resonated with their audience, driving both sales and community growth.

Impressions

Engagement Rate

0 %

ROAS

0 x

Before:

After (90 Days):

Testimonials

“Evo built my website and did a brilliant job—couldn’t ask for more. Fast, professional, and exactly what I needed. Highly recommended.”

“I had zero online presence before contacting Evo. Jacob took the time to explain everything clearly and delivered a stunning site on time. Highly recommend the team.”

“Launching a new business is overwhelming—but Evo made the website side easy. Great communication, expert advice, and top-quality delivery. I’ll be back for an ecommerce build soon!”

“Evo’s website audit was eye-opening. They flagged key issues, explained everything in plain English, and gave clear next steps. I’ll definitely use them for my next build and SEO.”

“We’ve worked with Evo across multiple businesses. They’re true experts—reliable, knowledgeable, and always deliver. Wouldn’t go anywhere else.”

“Jay and the team at Evo provided clear, strategic SEO advice that made a real difference. Their audit was detailed and actionable—exactly what we needed. Great experience all round.”

“Evo completely transformed our online presence. They delivered a sleek, professional website and backed it up with an SEO strategy that took us from virtually invisible to ranking—and generating leads. Jay and the team made the whole process easy, and the results speak for themselves.”