Touch & Admire Detailing: Meta Ads Case Study
Overview
Touch and Admire is a luxury car detailing studio offering high-end services such as ceramic coatings, paint correction, and interior restoration. Their brand presence on Instagram was solid, but they struggled to scale bookings consistently. They approached EVO to run Meta Ads that could drive leads from their affluent local area without compromising their premium image.
The Problem
Despite a strong reputation and stunning visual content, they lacked a predictable way to acquire new customers. Word-of-mouth referrals weren’t enough to fill the calendar consistently.
Key Issues:
- No paid strategy to capture high-intent local audiences.
- Inconsistent lead flow with no retargeting or funnel structure.
- Low booking conversion due to generic ad creatives.
The Solution
EVO designed a Meta Ads funnel tailored for high-end local services:
Actions Taken:
- Built short-form Reels and UGC-style creatives for visual credibility.
- Targeted based on vehicle interests, location, and income.
- Used on-platform lead forms with automated follow-up suggestions.
Problem
❌ No visibility outside Instagram. ❌ Low lead volume. ❌ Ads looked generic.
Solution
✔️ We created targeted Meta campaigns using Meta Pixel & local interest groups. ✔️ Added direct lead forms and incentivised call bookings. ✔️ Designed premium, scroll-stopping creatives with actual customer footage.
The Result!
Within 90 days, the campaign generated consistent, high-quality leads, with multiple premium packages being booked on a weekly basis. Key Outcome listed below;
Before:
- Monthly Leads: ~4–6
- Cost per Result: N/A (organic only)
- ROAS: N/A (organic only)
- Brand Visibility: Low
After (90 Days):
- Monthly Leads: 15+
- Cost per Result: £4.22
- ROAS: 6X
- Brand Visibility: 59,000+ Impressions
Testimonials
