Traffee – Google Ads Case Study

Traffee: Google Ads Case Study

Overview

Traffee is a global affiliate marketing network focused on lead generation across high-conversion verticals. Despite solid brand positioning, they struggled to scale quality leads while keeping cost-per-acquisition under control. They approached EVO to overhaul their Google Ads campaigns and build a more cost-efficient and targeted acquisition system.

The Problem

Traffee had already tested Google Ads internally but were facing significant inefficiencies.

Key Issues:

The Solution

EVO rebuilt Traffee’s Google Ads strategy from the ground up, focusing on high-intent B2B targeting and performance tracking.

Actions Taken:

Set up SKAG (Single Keyword Ad Group) structure for granular control
Targeted based on vehicle interests, location, and income.
Wrote new high-converting ad copy for affiliate-specific pain points
Segmented campaigns by vertical and country for performance insight
Applied time-of-day and device bid adjustments to optimise budget spend

Problem

❌ High CPA and wasted spend. ❌ Irrelevant traffic and poor lead quality. ❌ No conversion attribution.
❌ Underperforming campaigns with no insights.

Solution

✔️ SKAG structure + tighter keyword match types. ✔️ Targeted ad copy + landing page refinement. ✔️ CRM + Google Ads + GTM integration.
✔️ Geo/campaign segmentation + performance-led bid strategy.

The Result!

Within 90 days, Traffee’s campaigns began delivering highly qualified leads at significantly lower acquisition costs. The improved structure allowed them to identify and scale their most profitable verticals with confidence. Key outcome listed below;

Click-Through Rate (CTR)

0 %

Cost Per Acquisition (CPA)

£ 0

ROAS

x 0

Before:

After (90 Days):

Testimonials

“Evo built my website and did a brilliant job—couldn’t ask for more. Fast, professional, and exactly what I needed. Highly recommended.”

“I had zero online presence before contacting Evo. Jacob took the time to explain everything clearly and delivered a stunning site on time. Highly recommend the team.”

“Launching a new business is overwhelming—but Evo made the website side easy. Great communication, expert advice, and top-quality delivery. I’ll be back for an ecommerce build soon!”

“Evo’s website audit was eye-opening. They flagged key issues, explained everything in plain English, and gave clear next steps. I’ll definitely use them for my next build and SEO.”

“We’ve worked with Evo across multiple businesses. They’re true experts—reliable, knowledgeable, and always deliver. Wouldn’t go anywhere else.”

“Jay and the team at Evo provided clear, strategic SEO advice that made a real difference. Their audit was detailed and actionable—exactly what we needed. Great experience all round.”

“Evo completely transformed our online presence. They delivered a sleek, professional website and backed it up with an SEO strategy that took us from virtually invisible to ranking—and generating leads. Jay and the team made the whole process easy, and the results speak for themselves.”