eCommerce SEO

Want more traffic and sales from your store? We help eCommerce brands boost search rankings, write better product content, and attract ready-to-buy visitors.
No fluff. Just results.

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Struggling with organic traffic?

We fix crawling, indexing, and content issues fast. No bloated reports. No empty promises. Just technical SEO that works. And yes, we track every result!

Built for Online Stores of All Sizes

  • Shopify, Woo, Magento, Wix, and more
  • Brands launching new products
  • Stores struggling with visibility or sales
  • Ecommerce businesses scaling to the next level
  • Online retailers migrating to a new platform or domain

Our Proven Ecommerce SEO Process

Audit, Research & Strategy

We start with a technical and keyword audit tailored to your ecommerce platform. We review your product structure, rankings, crawlability, and competitors. Then we craft a custom strategy aligned with your goals.

Optimise Your Store & Build Authority

We fix critical issues, enhance product/category pages, and improve internal linking and meta data. At the same time, we create SEO-driven content and build quality backlinks that strengthen your domain authority and boost organic visibility.

Measure, Refine & Scale

We track progress using analytics, keyword rankings, and conversion data. Monthly reports show clear results, and we continuously refine the strategy to help you scale traffic and revenue over time.

Why Ecommerce SEO Matters

Most people searching online don’t scroll far. If your store doesn’t appear near the top, potential customers will find another option. Ecommerce SEO helps your products show up at the right time, in front of people who are ready to buy.

Relying only on paid ads limits long-term growth. Once the budget stops, so does the traffic. With ecommerce SEO, your website can attract consistent visitors without ongoing ad costs. That makes it a more sustainable way to grow your sales.

Search engines don’t just look at what you sell. They examine your site’s structure, page speed, mobile usability and how well your content answers search intent. Improving these areas not only boosts your rankings, it also creates a better experience for your customers.

Whether you use Shopify, WooCommerce, Magento or another platform, SEO supports every part of your online store. It makes your products easier to find, brings in the right audience, and helps turn visitors into customers.

Our Ecommerce SEO Strategy

Technical Health and Site Structure​

We begin by ensuring your store performs flawlessly, because a fast, user-friendly website is the foundation for everything else in SEO. We optimise load speeds, fix mobile usability issues, and make sure search engines can crawl and index your site without obstacles. By streamlining your site architecture, cleaning up broken links and redirects, and creating a logical product and category structure, we set you up for long-term search growth and a better shopping experience for your customers.

Keyword Research for Buyers​

Instead of chasing vanity metrics, we focus on the search terms real customers use when they’re ready to buy. Through detailed research, we identify high-converting product and category keywords, uncover long-tail phrases with strong intent, and target UK-based searches where relevant. The result is a keyword strategy that attracts visitors who are more likely to convert — without resorting to outdated tactics like keyword stuffing.

On-Page Optimisation

We optimise your most important pages to help them rank higher and convert more shoppers. From compelling product titles and meta descriptions to structured category pages with improved headings and internal links, every change is designed to make your site more valuable to both users and search engines. We also implement schema markup, alt text, and structured data to give your products more visibility in search results.

Helpful, Search-Focused Content

We create content that does more than just fill space — it builds trust, answers buyer questions, and drives targeted traffic. Whether it’s in-depth guides, FAQs, or blog posts, we tailor content to reach shoppers at every stage of their buying journey. Clean formatting ensures it’s easy to read on any device, while smart internal linking guides visitors toward key products and categories.

Link Outreach and Authority Building

High-quality backlinks remain one of the strongest signals of trust to search engines. We help you earn them naturally by connecting with relevant websites, promoting your content to niche publishers, and focusing on quality over sheer volume. Every link we build is tracked and reported, helping to strengthen your rankings — especially for competitive search terms.

Platform-Specific SEO for Ecommerce

Whether you’re using Shopify, WooCommerce, Magento, Wix, or a custom-built ecommerce platform, we adapt our strategy to work seamlessly with your setup. This ensures every optimisation integrates smoothly into your existing tools and workflows, without disruption to your day-to-day operations.

Why to Choose Evo SEO as Your eCommerce Partner

We don’t just improve rankings. We help online shops grow through practical, results-driven ecommerce SEO strategies. Whether you’re a small business or scaling up, we focus on what really matters.

We Focus on Sales, Not Just Traffic

"Clicks don’t pay the bills — customers do."

Getting more clicks is not enough. We help you attract people who are actually ready to buy. Our SEO services for ecommerce websites are built to increase sales, not just page views.

You Work Directly With Experts

"No middlemen, no fluff — just results."

At Evo, you speak directly to the people you’re working with. There are no layers of account managers or vague reports. You get clear answers and honest communication from day one.

We Tailor Every Strategy to You

"Your store is unique — your SEO should be too."

Your store is unique. That’s why we build your ecommerce SEO plan around your platform, your products, and your customers. No templates. No shortcuts. Just focused, personalised work.

We’re Based in the UK and Easy to Reach​

"Local support, whenever you need it."

Our team is based in Bicester, Oxfordshire. We support ecommerce businesses across the UK and take pride in being responsive, helpful, and local! Whatever you need, you can always reach us.

We Give You Real Data That Makes Sense

"Clear reporting that drives better decisions."

Each month, we show you what changed, what we worked on, and what we recommend next. The reports are simple, honest, and focused on what’s helping you grow.

We Deliver Long-Term Growth, Not Quick Fixes

"Sustainable SEO that compounds over time."

We focus on building strong technical foundations, quality content, and trusted backlinks that continue to deliver results long after they’re implemented. This helps you grow month after month, year after year.

Case Studies

SIX1 Aesthetics

SIX1 Aesthetics needed to break out of Instagram and build a serious presence online. We delivered a high-converting website and launched an SEO campaign targeting the local areas. In just a few weeks, organic traffic began driving leads before any ad spend was required.

  • Impressions: 12,000+
  • Clicks: 800+
  • Organic Leads: 2–3 per week
View Case Study

LIFTD Design UK

LIFTD had a great website – but no visibility. Our SEO Fix Package transformed their search presence, increasing impressions by 20x and clicks by 6x. With technical fixes, metadata, and a structured keyword plan, they began generating leads consistently for the first time.

  • Impressions: 40,000 (from ~2,000)
  • Clicks: 600 (from ~100)
  • Organic Leads: 10+ per month
View Case Study

Carpet Trader

We built Carpet Trader’s first website and used SEO to dominate local searches across Oxfordshire. Our goal was simple: get people into the showroom. The result? Thousands of search impressions, hundreds of clicks, and regular inbound leads from customers nearby.

  • Impressions: 60,000
  • Clicks: 1,000
  • Organic Leads: 15–20 per month
View Case Study

Testimonials

“Evo built my website and did a brilliant job—couldn’t ask for more. Fast, professional, and exactly what I needed. Highly recommended.”
Keith Rolt
Keith RoltWesthill Joinery
“I had zero online presence before contacting Evo. Jacob took the time to explain everything clearly and delivered a stunning site on time. Highly recommend the team.”
Harmesh Lal
Harmesh LalLocal Cars Oxford
“Launching a new business is overwhelming—but Evo made the website side easy. Great communication, expert advice, and top-quality delivery. I’ll be back for an ecommerce build soon!”
Daniel K
Daniel KSix1 Aesthetics
“Evo’s website audit was eye-opening. They flagged key issues, explained everything in plain English, and gave clear next steps. I’ll definitely use them for my next build and SEO.”
Ollie Maslin
Ollie MaslinMaslin Jones
“We’ve worked with Evo across multiple businesses. They’re true experts—reliable, knowledgeable, and always deliver. Wouldn’t go anywhere else.”
David McDermott
David McDermottRed Edge Concepts
“Jay and the team at Evo provided clear, strategic SEO advice that made a real difference. Their audit was detailed and actionable—exactly what we needed. Great experience all round.”
Charles Turner
Charles TurnerPolka Dot Pie
“Evo completely transformed our online presence. They delivered a sleek, professional website and backed it up with an SEO strategy that took us from virtually invisible to ranking—and generating leads. Jay and the team made the whole process easy, and the results speak for themselves.”
Mike & James
Mike & JamesLIFTD Design UK
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FAQ’s

eCommerce FAQ's

What are ecommerce SEO services and how do they help my store?

Ecommerce SEO service helps your store appear more prominently in search results when shoppers look for the products you offer. These services focus on attracting visitors who are already interested in making a purchase.

We improve your site’s structure, resolve technical issues, and target keywords that your customers use. We also create content that answers common questions and supports your product pages.

You don’t need to rely on ads when your site ranks well on its own. A strong ecommerce SEO strategy brings steady traffic, builds trust, and helps you make more sales.

What’s included in your ecommerce SEO services?

We begin by examining how your store operates behind the scenes. That means checking how pages connect, making sure search engines can crawl your site, and fixing anything that slows things down. From there, we identify the search terms your customers use and tailor your content to match them.

We enhance product and category pages to make them easier to find and more helpful to shoppers. We also write supporting content that answers questions and builds trust. Along the way, we help you earn links from relevant sites and make sure your pages include the correct data for search engines to read clearly.

Everything we do depends on your platform, your goals, and the current state of your site.

How long does ecommerce SEO take to see results?

It usually takes a few months to start seeing precise results from SEO. Most stores we work with notice early progress within one to three months. That might include better rankings or more traffic. For long-term growth and consistent sales, a timeframe of six to twelve months is more realistic. The speed depends on the competitiveness of your niche, the size of your site, and the quality of implementation.

Which ecommerce platforms do you work with?

We work with most major ecommerce platforms, including Shopify, WooCommerce, Magento, BigCommerce, Wix, and custom-built stores. Each one comes with different SEO strengths and challenges, so we adjust our approach based on what you use.

How do SEO services for ecommerce websites differ from general SEO?

Ecommerce SEO is more complex than standard website SEO. You're dealing with dozens or even thousands of product pages, filters, internal links, and a site that changes all the time. There’s a higher risk of duplicate content, crawl issues, and thin pages. You also need to consider how to balance technical fixes with making the site easy to use and purchase from. That’s why ecommerce SEO needs a focused strategy, not a one-size-fits-all plan.

Do you offer ecommerce SEO services in the UK only?

Our agency is based in Bicester, Oxfordshire, and most of our clients are UK-based businesses. We focus on helping online stores that sell within the UK, whether you serve one region or ship nationwide. That local understanding helps us develop strategies that align with how people search here.

Can your ecommerce SEO services help small online stores?

Yes, absolutely. We work with many small ecommerce businesses that want to grow but don’t have huge budgets or in-house SEO teams. We’ll help you focus on the changes that yield the biggest return and build a plan tailored to your size and goals.

What should I look for in an ecommerce SEO agency?

Choose an agency that speaks clearly, not in buzzwords. They should explain their process, show what they plan to do, and connect it directly to your goals. Look for real experience with online shops, especially if you manage a large number of products.

You want a team that doesn’t just focus on traffic but helps you turn visitors into customers. Skip agencies that promise fast results without showing how they’ll get there. Ask how they build links. Ask how they measure success. Most importantly, make sure you’ll work with someone who understands your business and stays involved in the details.

Do you build backlinks as part of your ecommerce SEO service?

Yes, we include backlink building in our ecommerce SEO work. Search engines still rely on quality links to understand which websites are trustworthy. That’s why we help you earn links from relevant and credible sources in your industry.

We don’t buy links or use automated tactics. Instead, we reach out to websites that make sense for your niche. These could be blogs, suppliers, publishers, or directories that offer real value. The goal isn’t just to get more links — it’s to earn the kind of links that support long-term search growth.

Backlinks done right help boost your visibility and make your store more competitive in search results.

Do you offer a free ecommerce SEO audit?

We do. Our free audit examines your site’s current setup, including speed, technical health, keyword rankings, and any obvious issues that may be holding you back. Once we’ve reviewed everything, we’ll talk you through the findings and show you where we can help. It’s a good way to see where you stand before committing to a full service.

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