Technical SEO

Make your site faster, cleaner, and easier for search engines to crawl. Technical SEO clears the roadblocks that stop your pages from being seen and ranked.

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What Is Technical SEO and Why Does It Matter

Technical SEO focuses on how well search engines can access, crawl, and index your website. It’s not about keywords or content, but everything behind the scenes. If search engines can’t crawl your site, they can’t rank it.

Common problems we solve:

  • Slow page speed
  • Broken links and redirects
  • Poor mobile usability
  • Indexing and crawl issues
  • Confusing site architecture

Why Technical SEO Matters for Your Business

Having strong content isn’t enough if your website has technical issues in the background. Search engines rely on a clean structure, fast performance, and correct indexing to decide which pages to rank. If your site is slow or full of errors, it can fall behind even with great content.

This is where technical SEO services play a key role. A proper setup enhances crawlability, resolves indexing issues, and accelerates page loading. It also supports long-term SEO performance by keeping your site stable and easier to manage.

Our technical SEO service establishes the foundation that other strategies rely on to be practical. Without this foundation, content and backlinks often fail to reach their full potential. Many ask what services top technical SEO agencies provide. The answer begins with preparing your site to be found, understood, and trusted by search engines.

What Our Technical SEO Service Includes

Technical SEO Audit

We begin with a full health check of your website using industry-leading tools like Screaming Frog, Ahrefs, and Google Search Console. This in-depth audit identifies crawl errors, indexation issues, and Core Web Vitals performance so we know exactly where improvements are needed.

Site Speed and Performance

A fast-loading site is essential for both users and search engines. We optimise your load times by compressing images, setting up lazy loading, minifying code, and removing render-blocking resources; making your site quicker, smoother, and more responsive.

Mobile Usability

With mobile traffic dominating ecommerce, we ensure your site delivers a flawless experience on every device. From mobile-first testing to fixing layout shifts and improving touch usability, we make sure customers can browse and buy without frustration.

Structured Data and Schema

We add the right schema markup to help search engines better understand your site’s content, whether that’s products, reviews, articles, or your local business details. Every implementation is validated through Google’s Rich Results Test to maximise your search visibility.

Indexation and Crawl Budget Management

We refine your robots.txt and sitemap.xml files to make sure search engines focus only on valuable pages. By removing duplicates and low-value URLs from the crawl path, we ensure your best content gets indexed faster and more effectively.

Site Architecture & Technical Fixes

A well-structured site helps both users and search engines. We improve internal linking, refine your hierarchy, and optimise your URL structure — while fixing broken links, redirect chains, canonical tag errors, and HTTPS issues. Every change is made with SEO best practices in mind.

What Makes EVO SEO Different

You won’t find generic checklists or cookie-cutter audits here. At EVO SEO, we take a practical approach to technical SEO. We identify real issues that affect your site’s visibility and fix them with precision.

Our team provides clear, jargon-free reports that show what’s broken, why it matters, and how we plan to fix it. You’ll never be left guessing what’s next or buried in technical noise.

We also understand how to work across teams. If you have an in-house developer, we collaborate directly. If not, we step in and handle the implementation ourselves.

What sets us apart is our approach to technical SEO as an ongoing effort, rather than a one-time scan. Our work is measurable, consistent, and tailored to what search engines truly value. You receive honest communication, real results, and timelines that align with your pace and budget.

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What Our Technical SEO Service Includes

We follow a straightforward, step-by-step method to ensure every technical SEO issue is adequately addressed. Each phase of our work is designed to enhance your site’s performance in search and provide a cleaner user experience.

Technical Audit and Analysis

We start with a full technical SEO audit service. This includes a deep scan of your site’s structure, page speed, indexing status, internal linking, and crawlability. Using tools like Screaming Frog and Search Console, we find issues that stop search engines from accessing and ranking your pages correctly. This audit forms the foundation of all technical SEO services we provide.

Action Plan and Fixes

Once we complete the audit, you will receive a clear, prioritised list of problems and next steps. We don’t just give you a report. We take action. Our technical SEO service includes implementing fixes directly or working alongside your developer to make sure everything is resolved. Every step is documented so you always know what’s happening.

Monitoring and Reporting

After fixes are made, we continue to monitor your site. Using Search Console and other tools, we check how your site responds and make sure new issues don’t go unnoticed. This part of the process helps maintain stable performance and supports your long-term search visibility.
Our process provides you with more than just a temporary solution. It establishes a solid technical foundation that enables every other SEO effort to deliver better results.

Case Studies

SIX1 Aesthetics

SIX1 Aesthetics needed to break out of Instagram and build a serious presence online. We delivered a high-converting website and launched an SEO campaign targeting the local areas. In just a few weeks, organic traffic began driving leads before any ad spend was required.

  • Impressions: 12,000+
  • Clicks: 800+
  • Organic Leads: 2–3 per week
View Case Study

LIFTD Design UK

LIFTD had a great website – but no visibility. Our SEO Fix Package transformed their search presence, increasing impressions by 20x and clicks by 6x. With technical fixes, metadata, and a structured keyword plan, they began generating leads consistently for the first time.

  • Impressions: 40,000 (from ~2,000)
  • Clicks: 600 (from ~100)
  • Organic Leads: 10+ per month
View Case Study

Carpet Trader

We built Carpet Trader’s first website and used SEO to dominate local searches across Oxfordshire. Our goal was simple: get people into the showroom. The result? Thousands of search impressions, hundreds of clicks, and regular inbound leads from customers nearby.

  • Impressions: 60,000
  • Clicks: 1,000
  • Organic Leads: 15–20 per month
View Case Study

Testimonials

“Evo built my website and did a brilliant job—couldn’t ask for more. Fast, professional, and exactly what I needed. Highly recommended.”
Keith Rolt
Keith RoltWesthill Joinery
“I had zero online presence before contacting Evo. Jacob took the time to explain everything clearly and delivered a stunning site on time. Highly recommend the team.”
Harmesh Lal
Harmesh LalLocal Cars Oxford
“Launching a new business is overwhelming—but Evo made the website side easy. Great communication, expert advice, and top-quality delivery. I’ll be back for an ecommerce build soon!”
Daniel K
Daniel KSix1 Aesthetics
“Evo’s website audit was eye-opening. They flagged key issues, explained everything in plain English, and gave clear next steps. I’ll definitely use them for my next build and SEO.”
Ollie Maslin
Ollie MaslinMaslin Jones
“We’ve worked with Evo across multiple businesses. They’re true experts—reliable, knowledgeable, and always deliver. Wouldn’t go anywhere else.”
David McDermott
David McDermottRed Edge Concepts
“Jay and the team at Evo provided clear, strategic SEO advice that made a real difference. Their audit was detailed and actionable—exactly what we needed. Great experience all round.”
Charles Turner
Charles TurnerPolka Dot Pie
“Evo completely transformed our online presence. They delivered a sleek, professional website and backed it up with an SEO strategy that took us from virtually invisible to ranking—and generating leads. Jay and the team made the whole process easy, and the results speak for themselves.”
Mike & James
Mike & JamesLIFTD Design UK
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FAQ’s

Technical SEO FAQ's

What are technical SEO services?

Technical SEO services involve optimising the aspects of your website that impact how search engines crawl, index, and rank your content.

Unlike on-page SEO, which focuses on content and keywords, technical SEO focuses on the infrastructure. This includes fixing crawl errors, improving load speed, making the site mobile-friendly, cleaning up code, implementing proper redirects, using structured data (schema), and ensuring a clean sitemap and robots.txt file.

A well-structured site helps search engines access all important pages without confusion or delay. For small business websites, these services can significantly enhance the site's visibility and trustworthiness to Google.

What does a technical SEO audit service include?

A technical SEO audit service reviews your site’s infrastructure. It checks for crawl errors, broken links, redirect chains, indexing issues, speed bottlenecks, and schema markup problems. The goal is to identify and resolve what prevents search engines from understanding and ranking your site effectively.

How long do technical SEO services take to show results?

Some changes, such as fixing crawl errors or improving speed, can yield results within weeks. More significant improvements in rankings usually appear within one to three months. The timing depends on your site’s current condition and how search engines respond to the updates.

Do technical SEO services fix a drop in organic traffic?

Yes, they can. A drop in organic traffic is often caused by technical problems that affect how your site is crawled or indexed. 

These include broken pages, misconfigured redirects, slow load times, or changes in search engine algorithms. 

Technical SEO services begin with a comprehensive audit to identify the root cause of the issue. Once the problems are identified, the next step is to fix them so search engines can re-evaluate your pages. Many traffic drops are tied to minor errors that go unnoticed without regular technical reviews.

Can technical SEO improve my site speed?

Yes. Page speed is a significant part of technical SEO. We target slow-loading elements, such as uncompressed images, third-party scripts, and excessive server requests. Faster load times enhance the user experience and can lead to improved rankings in search results.

What is the difference between on-page SEO and technical SEO?

On-page SEO deals with content, titles, headings, and keyword placement. It focuses on what users see and read. 

Technical SEO is different. It works behind the scenes to optimise aspects such as site speed, crawlability, structured data, index coverage, and mobile usability. 

The two areas serve different purposes, but they are connected. If technical SEO is not done correctly, on-page SEO won’t be effective. Search engines may never reach your content, or they may ignore it if your site is difficult to crawl. For a comprehensive SEO strategy, both areas must be addressed.

Is a one-off technical SEO audit enough, or do I need ongoing support?

A one-off audit is a good starting point and works well if you or your developer can implement fixes. Ongoing support is ideal if you want regular site monitoring, quick issue resolution, and long-term stability of search performance.

How do I know if I need technical SEO services?

If your site is slow, experiencing indexing issues, or displaying errors in Google Search Console, you likely require technical SEO services. These signs suggest that search engines can’t access your site correctly, which can hinder your rankings.

You want a team that doesn’t just focus on traffic but helps you turn visitors into customers. Skip agencies that promise fast results without showing how they’ll get there. Ask how they build links. Ask how they measure success. Most importantly, make sure you’ll work with someone who understands your business and stays involved in the details.

What tools are used in technical SEO services?

We utilise trusted tools such as Screaming Frog, Google Search Console, Ahrefs, GTmetrix, and PageSpeed Insights. These help us audit, track, and fix issues related to crawlability, speed, indexing, and site structure. They are the key elements in a strong technical SEO service.

We don’t buy links or use automated tactics. Instead, we reach out to websites that make sense for your niche. These could be blogs, suppliers, publishers, or directories that offer real value. The goal isn’t just to get more links — it’s to earn the kind of links that support long-term search growth.

Backlinks done right help boost your visibility and make your store more competitive in search results.

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