PPC Managment
Tired of underperforming ads? As certified Google & Meta partners, we craft high-converting ad campaigns tailored to your ICP, maximising your ROI, every time.
Why PPC?
Struggling to get ROI from ads? You’re not alone. Many businesses burn through ad budgets without seeing returns. Whether you’ve tried before or you’re just starting, we build PPC systems that are data-led, outcome-driven, and built to scale profitably – so you don’t have to!
EVO PPC: What You Get
- Campaigns tailored to your Ideal Customer Profile (ICP)
- High-converting ad creatives that stop the scroll
- Google & Meta certified strategy and execution
- Smart audience targeting + ongoing A/B testing
- Transparent reporting that actually makes sense
Google Ads vs Meta Ads: Which Is Right for You?
Not sure where to spend your ad budget? You’re not alone. Google and Meta are both powerful — but they serve different purposes. At Evo, we help you choose the right platform (or both) based on your offer, your audience, and your objectives.
Google Ads
Best for: High-intent traffic, local services, B2B, eCommerce
- Appear directly when customers search for your product/service
- Capture bottom-of-funnel traffic ready to convert
- Perfect for lead gen, retargeting, and product ads (Google Shopping)
- Ideal when customers already know what they want
Meta Ads (Facebook & Instagram)
Best for: Demand generation, impulse buys, storytelling, visual products
- Interruption-based ads that spark interest and awareness
- Great for eCommerce, brand building, and retargeting
- Leverages interest-based and lookalike audiences
- Ideal when customers don’t know you yet — but should
Our Take?
Most businesses benefit from both. We don’t guess — we test, validate, and scale what works for your ICP and your funnel.
Our Process
Our proven PPC strategies deliver real results, driving targeted traffic and high-quality leads, ensuring the highest possible ROI.
01
Strategy & Audit
We assess your market, competitors, and current performance to identify gaps and opportunities.
02
Campaign Build
We design conversion-ready Google Search, Display, Shopping, and Meta Ad campaigns aligned to intent and audience.
03
Optimise & Scale
We analyse results weekly, optimise relentlessly, and double down on what converts.
Results That Speak
Touch & Admire Detailing
A premium car detailer scaled bookings using Meta Ads. We delivered scroll-stopping creatives, hyper-local targeting, and 6x ROAS – all for just £4.22 CPR.
- Impressions: 59,000
- Cost per Result (CPR): £4.22
- ROAS: 6x
- Platform: META
Traffee
Google Ads strategy rebuilt from scratch. Lower CPA, improved CTR, and 5.2x ROAS helped this affiliate company grow leads and improve partner conversion quality fast.
- Click-Through Rate (CTR): 5.8%
- Cost per Acquisition (CPA): £18.70
- ROAS: 5.2x
- Platform: GOOGLE
Switch Up Style
We helped a fashion brand turn impressions into purchases with dynamic Meta ads, strong UGC creatives, and 4x ROAS – while doubling their engagement rate.
- Impressions: 43,000
- Click-Through Rate (CTR): 1.4%
- ROAS: 4x
- Platform: META
Testimonials
